Niche Link Hunting - An Easy Way To Boost Search Engine Rankings
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Whatever niche you are working in, if you want your website to rank well in the search engines the undeniable fact is you will need to build links. I know many people (myself included) don’t particularly enjoy this process, but there are a few ways you can easily build high quality links to your site with a little effort.
One of these methods is by using the search engines to locate other websites where I can position my link in order to drive up my rankings across all the major search engines. All you have to do is enter some of your niche keywords into the search engines and analyse the results.
What I’m looking for are any kind of websites which allow user interaction and contribution, which will allow me to easily add a link back to my website. These websites would include:
- Blogs - Add a comment to the blog post and include your link (obviously ensure your contribution is valuable and never spam)
- Wiki’s - Wikis are based on user contribution, so you if you can make a sensible contribution and include your link in the credit this is a good way to build links
- Question and Answer Posts - Sites like Yahoo Answers and Google Answers often rank well in search engines and can be a great way for you to get your links noticed. Add a sensible contribution to the post and add your link here too.
- Forums -Forum posts sometimes rank well for search terms. If you find a forum post listed, join the relevant forum and add a response to the post thread. I would recommend adding your link in a signature rather than in the actual post unless the forum allows this - for more information on forum promotion see my post - The Power of Forum Marketing
Using these techniques to get your links out there whenever you can should have a noticable effect on your search engine rankings within a few days or weeks, and should also gradually increase your traffic. Whilst using this method it’s also worth monitoring if any web 2.0 sites are showing up regularly such as Squidoo or HubPages, and consider setting up your own page on one of these sites to make use of their search engine friendliness - I recommend setting up pages on these sites anyway as part of a main promotion strategy - more on this soon.
Some of you may be aware that the effectiveness of this strategy can be affected by the use of “nofollow” tags on many websites and blogs, which effectively stop search engines from transferring any of the credibility of these sites onto you. This is something which is often debated and in my experience even links from nofollow sites can still have an effect on your site rankings - however there is a way you can ensure you only get links from sites which will allow the search engine to follow the links when indexing other sites if you are worried about this…
By using the SearchStatus Firefox plugin you can have any nofollow links automatically highlighted, enabling you to quickly analyse any blogs or sites which you may not want to use.
Whichever way you decide to use this Search Engine Optimisation strategy, it should work as part of a solid site promotion strategy to start building the popularity of your site in the search engine, as it is focusing specifically on sites within your niche, which Google and other search engines value more highly than random links from unrelated sites. Try it today and please post back your results here, I’d love to hear them
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